Learn more about Twisha at https://www.twishapatni.com

Today, I'm speaking with Twisha Patni, an Art Director & Graphic Designer. She's worked with brands such as Apple, Spotify, Netflix, NYTimes, The Economist, and is now at Buck.

We spoke about:

Being multidisciplinary
How she's developed over time
Her work at Buck — Illustration systems for Gemini
Internships
Style, dabbling
Personal fulfillment & burnout
How to root visual design in concept & strategy
And much, much more

Summary

In this conversation, Twisha Patni, an accomplished art director and graphic designer, shares her journey through the design world, emphasizing the importance of curiosity, multidisciplinary skills, and the evolution of design roles. She discusses her experiences at Buck, her transition to art director, and the significance of mentorship in her career. Twisha also delves into the balance between play and work, her sources of inspiration, and the creative strategies behind successful projects, including her work with Google on the Gemini platform. As she reflects on her future aspirations, she expresses a desire to explore entrepreneurial ventures while maintaining a passion for her craft.

Chapters

00:00 The Evolution of Design Roles
03:31 Curiosity and the Journey of Learning
06:25 The Balance of Yes and No
09:20 Identity and the Illustrator's Journey
12:25 The Art of Storytelling in Design
14:46 Play and Experimentation in Craft
18:02 Finding Inspiration Beyond the Canvas
20:43 Mentorship and Growth in Design
23:51 Transitioning to Art Direction
27:03 Navigating Styles and Techniques
30:05 Creative Strategy and Conceptual Depth
31:21 Dreams of Podcasting
31:49 Creative Direction in Big Projects
35:34 Collaboration with Microsoft
37:25 Understanding Client Briefs
40:18 The Balance of Resources
41:07 Career Journey and Internships
44:01 Branding and Design Execution
44:51 Creative Strategy vs. Art Direction
47:11 Surprise and Delight in Design
48:42 Teaching Creative Thinking
55:00 Working on Gemini Project
01:01:15 Future Aspirations