Updating your product's pricing is always a delicate and potentially thorny transition for your existing customers. We've done tons of careful thinking internally and a lot of new infrastructure to make this transition. So, me and some colleagues worked on an announcement video that explains everything to existing and new customers.
I particularly like the side-by-side elements in this video. It's a new style that Tom and I found that I'd like to repurpose for future projects.
I also had a lot of fun with the icon animations. I'd like to explore this more in motion design. It brings a huge lift to a scene, even if the scene is particularly sparse and simple.
I also got more organized with my nested compositions, as you'll see in the sidebar of After Effects. Drawing on inspiration from the way that we use components in Figma, I tried to construct my scene so that I just needed to update the icon in one place and wherever it was shown would be updated there. The naming conventions also really helped.
