Learn more about Twisha at https://www.twishapatni.com
Today, I’m speaking with Twisha Patni, an Art Director & Graphic Designer.
She’s worked with brands such as Apple, Spotify, Netflix, NYTimes, The Economist, and is now at Buck.
We spoke about — Being multidisciplinary — How she’s developed over time — Her work at Buck — Illustration systems for Gemini — Internships — Style, dabbling — Personal fulfillment & burnout — How to root visual design in concept & strategy — and much, much more.
As always, if you appreciate the show, leave a rating wherever you’re listening, or share it somewhere. And now I hope you enjoy this interview with Twisha Patni.
Summary (AI generated)
In this conversation, Twisha Patni, an accomplished art director and graphic designer, shares her journey through the design world, emphasizing the importance of curiosity, multidisciplinary skills, and the evolution of design roles. She discusses her experiences at Buck, her transition to art director, and the significance of mentorship in her career. Twisha also delves into the balance between play and work, her sources of inspiration, and the creative strategies behind successful projects, including her work with Google on the Gemini platform. As she reflects on her future aspirations, she expresses a desire to explore entrepreneurial ventures while maintaining a passion for her craft.
Chapters (AI generated)
00:00 The Evolution of Design Roles 03:31 Curiosity and the Journey of Learning 06:25 The Balance of Yes and No 09:20 Identity and the Illustrator’s Journey 12:25 The Art of Storytelling in Design 14:46 Play and Experimentation in Craft 18:02 Finding Inspiration Beyond the Canvas 20:43 Mentorship and Growth in Design 23:51 Transitioning to Art Direction 27:03 Navigating Styles and Techniques 30:05 Creative Strategy and Conceptual Depth 31:21 Dreams of Podcasting 31:49 Creative Direction in Big Projects 35:34 Collaboration with Microsoft 37:25 Understanding Client Briefs 40:18 The Balance of Resources 41:07 Career Journey and Internships 44:01 Branding and Design Execution 44:51 Creative Strategy vs. Art Direction 47:11 Surprise and Delight in Design 48:42 Teaching Creative Thinking 55:00 Working on Gemini Project 01:01:15 Future Aspirations