Learn more about Justin at https://www.youtube.com/@CleoAbram
Today I’m speaking with Justin Poore — an animator and the producer of Huge if True — a show by Cleo Abram that’s had a ton of attention and engagement over the last few years, recently reaching 6 million subscribers on YouTube.
Cleo is one of the fastest growing YouTube channels about tech and science, and Justin’s work plays a huge part in it.
We spoke about:
- The origins of Justin and Cleo’s collaboration
- The team they have
- Their processes for pitching, script writing, on-set production, and more
- What they’ve learned about engagement on social media — and they really know!
- Their strategy around shorts and repurposing content
- And of course, a deep dive into Justin’s skillset as an animator and producer
Summary (AI generated)
In this conversation, Justin Poore, animator and producer of the YouTube show Huge If True, discusses the rapid growth of the channel, the creative processes behind their engaging content, and the importance of audience connection. He shares insights into their collaborative work, the evolution of their team, and the strategies that have contributed to their success. Justin also delves into the technical aspects of animation, the impact of short-form content, and the exciting experiences from field shoots. Looking ahead, he expresses enthusiasm for the future of Huge If True and the potential for further growth.
Chapters (AI generated)
00:00 Introduction to Justin Poore and Huge If True 00:51 Scripting and Storytelling Techniques 11:25 Story Selection and Idea Generation 13:53 Team Structure and Roles 17:00 Engagement Strategies and Early Success 19:59 Shorts and Content Repurposing 22:25 Field Shoots and On-Site Experiences 25:06 Approaching Big Organizations for Collaborations 27:31 Design and Animation Style 35:27 The Animation Process: From Sketch to Screen 38:24 Design Principles in Animation 39:33 Exploring 3D Animation Techniques 41:15 Rendering Challenges and Solutions 43:46 The Production Workflow: Animation and Review 45:04 Utilizing Assets: Stock vs. Custom Models 46:55 The Art of 3D Modeling and Rigging 48:05 Tools of the Trade: Software and Techniques 52:06 Engagement Strategies for Content Creation 56:22 Looking Ahead: The Future of Huge of True